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Here is your opportunity to reach the mature market with unprecedented results, efficiency and ease. You will benefit from exposure in Ohio's premiere mature publication by showing an interest in our very attentive readership. In fact, with our new focus on The Senior News' web presence... your advertisement will go world wide!
The Senior News currently has subscribers in 34 different states. The quality content and 23 years of consistency has yielded a tremendous amount of goodwill, trust and loyalty from our valued readership. You can now take this opportunity to introduce yourself to our loyal reader base, and the many new readers that will be realized from across the country through our new web pages.
With more and more Boomers turning 50 every day and ever increasing life spans, our mature market will continue to realize substantial growth.
- Position your message as Senior Friendly now!
Contact Us To Start Growing Today!
First it was YUPPIES. Then it was DINKs (Double Income, No Kids.) Now, it's the buying power of OPALS (Older People with Active Life-Styles) that's capturing the attention of America's service industries. This trend should come as no surprise to even the most casual observer of the senior boom. Since we entered the 20th century, the percentage of older people has increased 300 percent. Unprecedented increases in life expectancy, and the time spent in retirement promise to keep our nation's marketing effort focused on the older population.
- Since 1900, life expectancy has increased 63% to 76 years...and will quite likely reach 115 in a decade.
Back then a worker got to enjoy an average of 14 months in retirement.
Today, that figure is up 1,000%, to 14 years.
In other words, the retirement stage that used to comprise 3% of one's life, has expanded to 20%.
There's not just more seniors, but more seniors with more money. Accounting for over $800 billion in assets, these mature consumers spend over $160 billion annually on discretionary items like travel, cars, jewelry and cash gifts to the kids. OPALS represent a new and growing group of seniors who are healthier, wealthier, and more active than at any other time in the history of mankind. Even better, 76 million baby boomers are poised to follow today's 33 million elders into retirement.*
|Can your business prosper from these trends? Can you reach this market? Newspaper ads rank higher than radio and television when it comes to "reader believability". The Senior News will provide you the penetration into this market, through our integrity with this loyal customer base. |
Contact us at ADVERTISING to receive your Senior News Media Kit today!
Questions about advertising?
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* AgeVenture News Service